
Want to smoulder this Valentine’s Day? London’s AOFM Pro (Academy of Freelance Makeup) walks you through the season’s key beauty and makeup secrets.
This Valentine’s Day it’s all about looking beautiful and fresh and creating a very classic and feminine look will have all eyes looking your way.
| Skin should look flawless and contoured to perfection. To create this perfect complexion with a natural finish, we recommend using Makeup Forever’s HD Foundation as step one. |
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| Keeping the skin fresh and dewy we only want to powder through the T-Zone. Makeup Forever’s HD Translucent Powder will complement the foundation flawlessly. |
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| Cheeks are contoured to create the illusion of perfectly chiselled cheekbones. Benefit’s Hoola Bronzing Powder works great for creating sun-kissed skin, but can also be used as a beautiful contouring powder. |
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| Next, using MAC Mineralize Powder as a highlighter, skin will glow in all the right ways! Dusting this softly on the cheekbones, above the brow bone and a touch on the Cupid’s bow will attract attention to kissable Valentine-ready lips. |
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| For a wet, dewy look on the eyes choose a cream eye shadow. Try using Laura Mercier’s Metallic Crème Eye Colour. Laura Mercier has an array of great eye-catching shades for all skin tones. |
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| Paint your lashes big and bold with Dior Show Mascara in black. For long and luscious lashes apply in a zig-zag motion upwards starting right from the root. Keep the brows looking natural and lightly comb through with MAC Clear Brow Gel. |
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| Lips are the focal point of your Valentine look. AOFM used a bright strawberry red lipstick with a juicy texture. YSL Rouge Volute Silky Sensual Radiant Lipstick in Red Muse is the perfect shade. Don’t forget to keep your lips looking kissable for longer by blotting and layering your lipstick. |
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AOFM wants you looking flawless on Valentine’s Day!
Main picture: Image from Makeup Is Art; photographer: Zoe Barling; makeup artist: Sanda Cooke.

MAKEUP IS ART, a glossy, gorgeous makeup manual written by London’s AOFM is now available in a newly updated second edition. Created collectively by the artists of AOFM under the creative direction of Jana Ririnui, makeup artist and founder & director of AOFM and makeup artist, Lan Nguyen, MAKEUP IS ART is a book dedicated to anyone who enjoys the beautiful world of makeup.
The book includes basic makeup advice along with step-by-step instructions for a range of truly inventive looks using specialist techniques – from Lady Gaga-inspired creations and retro looks to underwater makeup and body painting. The book contains up-to-date knowledge and works as an educational tool and is also a visual journey that every reader will enjoy.
AOFM Pro also has their own 24-piece brush set, used by professionals throughout the industry and makeup enthusiasts of any level.
AOFM Pro is one of the world’s leading backstage makeup sponsors in London, New York and Paris, providing the backstage makeup for over sixty shows annually, both on and off-schedule. Second only to MAC in London, AOFM Pro has provided backstage makeup for some of the capital’s most renowned designers and shows including Bora Aksu, David Koma, Eudon Choi, Fashion East, Fred Butler, Jasper Garvida, KTZ and Spijkers and Spijkers. In Paris, AOFM Pro works exclusively with Roland Mouret, and AOFM Pro is the headline backstage sponsor for New York Couture Fashion Week.
Headquartered in London and directed by Jana Ririnui, AOFM Pro offers the foremost makeup artists from around the globe and provides unparalleled creative teams, all trained to AOFM Pro’s exacting standards.














