Every visitor to Kempton Park's all-weather Flat racing fixtures between now and late March will be invited back to the racecourse ... for just £1.
The initiative is aimed at continuing to build on the racecourse's attendance figures for Flat racing which were up by just under 20% between 2010 and 2011.
The New Year offer applies to all ticket purchases, whether made online, over the telephone or in person. Visitors will receive their return visit for £1 voucher upon entering the racecourse.
The Sunbury racecourse hosts 24 Flat racing fixtures between 11 January and 29 March, including 'twilight' meetings every Wednesday late afternoon and early evening.
Amy Starkey, Kempton Park's managing director, said: "We are delighted with the increases in crowd figures for Flat racing in 2011 and we are determined to keep that upward momentum in the early months of 2012.
"That's the thinking behind our £1 return offer to our visitors between now and the end of March."
The attendance rises have been helped by last year's investment in new facilities on the ground floor of the grandstand, including a Costa Coffee shop, the 'Kings of Kempton' bar and an Italian Trattoria serving freshly baked pizzas, plus relaxed seating areas.
The Flat racing fixtures at which the £1 offer for return visits applies are:
- January: 11; 12; 18; 22; 24; 25; 26
- February: 1; 8; 15; 16; 22; 23; 29
- March: 1; 7; 14; 19; 20; 21; 22; 28; 29
Admission on Sunday 15 January is free.
Tickets for Flat racing at Kempton Park between January and March cost just £12 – and there's a 20% discount reducing that to £9.60 for advance booking. Tickets can be bought online at kempton.co.uk and by calling the box office on 0844 579 3008. Accompanied under 18's are admitted free of charge.
Kempton Park also has a 20% off New Year sale on Panoramic Restaurant packages, hospitality packages, race sponsorship and events booked to take place before the end of February. Dining in the stylish Panoramic Restaurant, in a private box or sponsoring a race are fantastic ways to celebrate a special occasion with friends, family or work colleagues. To take advantage, people should call the sales team on 01932 753518 and quote '20% New Year Sale' to redeem the special offer. Neither these offers nor the £1 return visit offer can be used in conjunction with others.