To celebrate Royal Ascot’s importance as a fashion focus, two official supporters have teamed up with the racecourse to create the 2016 Style Guide and Millinery Collective.


Royal Ascot is the summer event by which all others are measured in terms of style.

In 2016, Royal Ascot is once again at the forefront of fashion and style for the British summer season and this year, Ascot have partnered with BOSS and Fenwick on the curation of 2016 looks to include designs from British talent including Emilia Wickstead, Alexander McQueen and Erdem.

Juliet Slot, Commercial Director at Ascot said: “We’re delighted to partner with both BOSS and Fenwick to launch our 2016 Royal Ascot Style Guide. Both brands have values that fit perfectly with ours and we’re excited by the new opportunities our relationships will bring, especially through customer activations and content.”

Stephan Born, Managing Director Northern Hub, HUGO BOSS said: “BOSS is excited to be partnering with Royal Ascot Style Guide, and presenting our BOSS collections for the upcoming British summer season. Our newly opened flagship store on Regent Street provides the perfect showcase for the full offering of luxury Menswear and Womenswear which can work in line with Royal Ascot’s dress codes. The BOSS Womenswear collection, designed by Aritistic Director Jason Wu, includes occasion-wear and accessories, while our male customer can choose from BOSS formal suiting and a truly personalised experience from the Made-to-Measure service.”

David Walker-Smith, Managing Director, Fenwick of Bond Street said: “Fenwick are incredibly proud supporters of the style guide launch. Royal Ascot is the world’s most iconic race meeting and is the event renowned for showcasing the finest Millinery and fashion occasion wear.”

Analysis from the Economic Impact of Ascot Racecourse report, conducted by Deloitte using full figures from 2013, revealed that Ascot racegoers spend an estimated £33m on fashion and related beauty treatments.

The Royal Ascot film and brochure can be viewed at: cial-royal-ascot-2016-style-guide-video

For dress codes and further fashion information including Royal Ascot dress codes, what hat suits your face shape and how to accessorise key summer trends download Eclipse Magazine’s FREE Royal Ascot Fashion Guide 2016 here.


In addition to their role of Official Style Guide Supporter, Fenwick of Bond Street have also been announced as the Official Royal Ascot Millinery Sponsor.

Working together, Fenwick and Ascot Racecourse have collaborated with eight exciting milliners to produce a unique and stunning eight piece collection: “The Royal Ascot Millinery Collective.”

The Royal Ascot Collective features individual pieces from iconic and world renowned milliners Stephen Jones, Philip Treacy, William Chambers, Edwina Ibbotson, Rachel Trevor Morgan, Laura Aspit Livens, Laura Cathcart and Harvy Santos.

Fenwick stores will be stocking millinery designs by all of the above and Fenwick have also provided clothing and accessories included in this year’s Royal Ascot Style Guide. Consumer events will be taking place in all eleven Fenwick stores across the country to highlight Royal Ascot and to assist customers with their outfits and millinery choices. Some windows at each of the stores will also reflect Royal Ascot and Fenwick will have a presence at Ascot on other racedays.

Royal Ascot and millinery go hand-in-hand and this is a platform to celebrate millinery with the best of British-based hatters. Each of the milliners involved has a strong relationship and history with Royal Ascot which accumulates beautifully in this stunning collection which is available from Fenwick.

Juliet Slot, Commercial Director at Ascot, welcomed the new relationship: “While racing is at the heart of Ascot, the fashion component is fundamental for us and our customers. It is part of the day that helps create the sense of occasion that our customers feel is so strongly associated with Royal Ascot.

“Millinery is synonymous with Royal Ascot and the dress code, which requires all women in the Royal Enclosure to wear a hat and those in the Queen Anne Enclosure to wear a hat or fascinator, is an integral part of what makes it a special occasion. We are delighted to be working with Fenwick who have a wonderful millinery heritage and range, this being their 125th anniversary.

“We look forward to the in store events which are being organised nationally as well as sharing the “how to” content we will jointly produce to support customers online as well as many other planned activities for the partnership.”

Mia Fenwick, Director of Brand and Communications at Fenwick of Bond Street, said: “We are very excited to be entering into a millinery sponsorship with Ascot and to be supporting the importance of millinery today.

“We are the destination for hats, whatever the occasion, and the weeks leading up to Royal Ascot are our busiest time. At Fenwick, we support leading designers and emerging talents so Ascot Racecourse – and Royal Ascot in particular – is a key opportunity for us to speak to our customers and provide a more personal shopping experience.

“The contrast between the hats is complemented by a dramatic, elegant and feminine colour palette, with each design representing the milliner’s unique handwriting.”

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