Sports Relief with Great British Racing: With Sport Relief taking place in March, racing will be showing its support for the charity through a number of activities designed to help get the nation moving.
This year, Sport Relief has set the nation the challenge of reaching 1 billion steps every day during the course of the week (17th–23rd March) and Great British Racing is aiming to help smash that target!
Racegoers at The Cheltenham Festival, will be invited to take part in The Cheltenham Hill Challenge on Thursday 15th and Friday 16th March, where GBR will have an exciting pop up activation area for participants to climb a new version of the famous Cheltenham Hill!
Instead of trekking up the grassy incline, two treadmills will be positioned and set to the gradient of the famous hill, and GBR will be encouraging the public to come and walk or run up ‘the hill’ as a warm up to Sport Relief’s 1 billion daily step target the following week.
The steps will be displayed on the Sport Relief app and Great British Racing has set up a league where various racing organisations can join and log their steps to see which team has contributed the most to the steps tally.
Rod Street, Chief Executive of Great British Racing, said: “We are very proud to be a part of Sport Relief this year and be supporting the charity in getting the public moving. Racing is the second biggest spectator sport in the UK and so it’s great to be involved and that racegoers heading to The Festival will have their chance to take on the Cheltenham Hill challenge.”
To support Sport Relief and contribute to Great British Racing’s step efforts, download the Sport Relief app here to join the Great British Racing league.
Plus if you’re heading to Cheltenham Festival this year, make sure you visit the Cheltenham Hill Challenge tent and get moving for Sport Relief. Money raised will help people here in the UK and across the world live happier, healthier and safer lives.
As well as the Cheltenham Hill Challenge, Great British Racing will also be launching an exclusive video featuring the legendary jockey AP McCoy doing his bit for Sport Relief, stay tuned to find out more!