David Beckham will star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M.

Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign will debut during the US Super Bowl on 2nd February 2014.

In the action-packed plot, David is locked out of a photo shoot on a rooftop in just his underwear, with no way down. He has to go to any length to get to safety, performing all his own stunts in the process.

David has filmed two alternative versions, go to http://voteforbeckham.hm.com/ and vote for your favourite.

The new collection Spring David Beckham Bodywear sees a fresh take on heritage. Stripes of varying width are introduced on long-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops.

Also debuting will be David Beckham Bodywear pieces for kids. A mini-me collection for boys with Henleys, vests, trunks, long johns and pyjama shorts.

The collections will be available in selected H&M stores and online here from 30th January.


Karen Grace studied Personal Styling at the London College of Fashion and is a registered affiliate member of the Federation of Image Professionals International. You can read more of Karen’s fashion advice at:


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