Betting on Cheltenham: With Ladies’ Day at The Cheltenham Festival just over a week away, Paddy Power have released their odds for the Best Dressed Ladies competition.

Expect a strong competition this year as the best dressed ladies will be trying to win some superb prizes. The winner will receive a Mini One Car from W. O. Lewis and Sytner Solihull. Other prizes include a Boodles necklace and a spa break for two at The Lygon Arms.

Paddy Power have several markets in the ‘Best Dressed’ category. A popular market is Dress Colour. We have looked back over the last few years to find some clues but different coloured dresses seem to win every year, although ladies wearing green dresses were successful in both 2015 and 2016. If green takes your fancy you can back another green dress winner at odds of 10/1.

The dress designer category has 17 different designers. However, we would be inclined to leave this market alone as several times recently the dress designer which has won was not quoted in the betting.

The hair colour of the winner is another market with brown being the odds on favourite at 4/5. As ladies with shades of brown hair have been successful in four of the last six years there does not appear to be much value here. Perhaps a speculative wager on blonde could be the way to go. Ladies with blonde hair have won the best dressed award twice in the last six years and odds of 13/8 are available.

The best value field is perhaps the nationality of the winner. A UK winner is unbackable at odds of 1/20, but backing an Irish lady might be a better bet. Irish ladies have won the best dressed award for each of the last three years and can be backed to do so again at generous odds of 10/1.

The Best Dressed Ladies competition takes place on Wednesday 14th March as part of Ladies Day.