London Fashion Week Men’s
Spring/Summer 2018

Alex Mullins

This season Mullins captured the feeling of ’90s perfume adverts, reforming it through a black mirror and into the modern world.

Floral placement and daisy graphics appear across macs, shirting and travel bags.

John Smedley

Titled:  ‘Precision/Fluidity’

Precision – Tailored for a sharp finish, the extra fine merino wool suit is lined with wild silk printed with the emblem of the season. This is a signature style will be exclusively retailed via the brand’s Jermyn Street store which celebrates its one-year anniversary this year.

Fluidity – The emblem of the season is derived from an original watercolour of Japanese Koi which was brought to England by John Smedley ll in the 1930s following his first trip to Japan.

Tourne de Transmission

Titled ‘The Lies That Bind’, Graeme Gaughan, creative director, wanted to touch on the lack of transparency within policy, politics and media by adding layers of transparent materials to classic items such as trench coats and other outerwear.

Side panels are opened – held together via industrial straps that can be loosened or tightened at the wearer’s behest – The Lies That Bind.

Oliver Spencer

Titled: Love Town. Inspired by London it reflects the diversity and versatility of its inhabitants and the ever changing nature of this vibrant metropolis.

Colour palette is of warm pink, cool blue, deep umber and ecru. Fabrics are textured. Lightweight oversized parka coats feature with versatile ergonomic design transforming from coat to rucksack for when the sun shines.


Titled: Free Fall, SS18 looks into the past to reimagine a new future and yearns for simpler in response to today’s bombardment of information and technology.

Blending craftsmanship with new technologies, the movements of the nomadic Bedouin tribes of the Middle East are explored and juxtaposed with modern military parachute fabrics and stitching techniques.

John Lawrence Sullivan

For Spring/Summer 2018, John Lawrence Sullivan takes inspiration from the late ’70s post-punk era. Trousers are either with billowing wide legs skimming the floor or are slim ankle grazers – both have high waists.


Titled: We Shall Not Wilt.

Inspired from protest marches, anti-war slogans and the flower power movements, the collection has created the flower as a symbol of rebellion.

Barbed wire has become an embroidered striped pattern on a transparent and delicate fabric.


The primary inspiration is from ‘inevitable interaction’ i.e. the coming together of two powers Yin and Yang to one stoppable end.

In this collection D.GNAK collaborated with Universal Brand development to create five items inspired by Universal Pictures’ ‘The Mummy’. Like the collection, it is a narrative shot through with ideas of destiny, inevitability and culture that cannot be constrained by time nor place.

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