For AW16, James Long sends a call out to his local heroes, the people who inspire him and his work. The collection focuses on casual fun items.

Waterproof zip-up puffer jackets are made from panels of metallic tech fabric, rubberised leopard print and rubberised lace with acid trims, some with concealed hoods in the collar.

Denim has been treated with different paints, either spray-painted as if tie-dyed or over-painted to create an effect like camouflage.

Specially woven coloured stripes of various widths are used for a variety of pieces, from a tailored jacket to sweat tops, while stripes of lurex are on tracksuit tops.

Colourful stripes also appear on chunky hand knits.

An opulent print of brown poppies appears on lounging gowns and bottoms.

Lightweight black intarsia knits have images of acid poppies and a cute caterpillar.

Gentlemen, it’s your turn to shine with sequins! Have fun with brushed sequins on a sweater or tracksuit, as, with a stroke of the hand, the sequins change from turquoise on one side to silver on the other.

Fur jackets and coats have been a fashion hit with womenswear for a couple of AW seasons, and it appears to be rubbing off on to menswear. Fun fur jackets can be thrown over everything plus they will keep you warm on those cold racing days.

Sweatshirts have a self-drawn logo calling out to the local heroes, while symbols and images of the collection are appliquéd onto a tops and tracksuit bottoms.

Harness boots and knee-high riding boots have been specially made by Christian Louboutin for the collection.

Available later in the year via

[bctt tweet=”Check out the @JamesLongLondon AW16 Menswear at London Collections: Men”]

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