London Fashion Week Men’s
Spring/Summer 2018
Ben Sherman
Titled: Peacock Revolution

The SS18 collection takes inspiration from the 1960s Peacock Revolution when young men challenged the staid restrictions of the ‘normal’ masculine dress sense and embraced the Bohemian and psychedelic flamboyancy in patterns and colours.

Revisiting Ben Sherman’s heritage and love of music, the collection gives a nostalgic nod to the music and iconic festival posters of the ’60s.

Tailoring is soft and relaxed creating a contemporary silhouette that is still reflective of the season’s psychedelic inspiration.

Vintage, British and spring floral art patterns are used throughout the collection.

Plus a psychedelic peacock print.

Shorts are worn with summer jackets.

Colour palette is indigo and denim shades for outerwear alongside bolder hues of brick, tan, and claret with soft pinks.

Top picks for the summer races are:

York Ebor Festival allows smart Bermuda shorts to be worn with a jacket, collared shirt and tie. This tonal look of dusky pink shorts suit, shirt and tie is perfect. Worn here with tan suede half brogue derby shoes sporting dusky pink laces.

The Guineas or St Leger Festival. The weather can be chilly in May and September so this summer tweed blazer in bright colours teamed with brick red chinos and indigo shirt would be ideal. Just add a tie.

Most guys wear a suit during May Festival and this blue suit combination is a pretty safe option. However the bright blue shade ensures it doesn’t look like office wear, and you could always jazz it up with one of the collection’s flamboyant floral shirts.

For the real Peacocks out there this psychedelic printed blazer is a must. Swap the polo shirt for a collared shirt in burnt sienna/pale orange and tie in denim blue. Change the plimsolls for smarter derbys or loafers.

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