Back in 1906, trendsetter King Edward VII established the quintessential summer code for men that is still associated with Qatar Goodwood Festival to this day: the linen suit and Panama hat.

Note: The wearing of the linen suit and a Panama hat is not obligatory but a jacket and tie is required for the Richmond Enclosure.


Be in the Pink with Richard James double breasted jacket in soft pink linen hopsack. Its wide peak lapels give the dapper ’30s look. With an ivory satin lining, a working buttonhole and flower loop, mother of pearl buttons and two patch pockets. Price was £565, now £395.

Matching Linen Trousers are fashionably high waisted. Price was £275 now £190.

Model has teamed the suit with Fuchsia Blooms cotton shirt ( but don’t forget to wear a tie too). Price was £215, now £150.

Dark Brown Loafers £395.

If pink is not your shade then go for the more traditional neutral colours. As this is a racing garden party make sure your shirt and tie combination is not conservative – spice it up with exotic and tropical patterns.

Alexandre of England Lombard suit is a linen blend in a warm oatmeal shade (76% wool and 24% linen). Linen blends are great for the gentlemen who want the look of the linen suit but not the creasing. Price was £299 now £179.40 from House of Fraser.

Keep the polka dot tie but swap the white shirt for Simon Carter’s Liberty Queue for the Zoo cotton shirt. Price was £130 now £75 from House of Fraser.

Don’t forget the dapper touch with the Paul Costelloe Montague Paisley silk pocket square in lilac and green. Price was £29 now £20.30 from House of Fraser.

Complete the look with Moscot’s Lemtosh Sun sunglasses in light grey. Price £250. Available online and at their flagship store: 37 Beak Street, Carnaby, London, W1F 9RZ.


Aston & Gunn linen blend suit is in a cool stone colour (24% linen, 22% wool & 54% polyester). Price was £160 now £128 from House of Fraser.


Again, keep the daisy spot tie and swap the white shirt for Simon Carter’s Bamboo print shirt in 100% cotton chambray. Price was £145 now £85 from House of Fraser.

Add Simon Carter’s Mosaic Tiles silk pocket square in pink and blue. Price was £35 now £21 from House of Fraser.

Finish off the look with a pair of cool sunglasses.

The Witcombe by Refractoptics has the classic and loved wayfarer style but with a white tortoise acetate frame with ebony wood temples. Also available in normal tortoise shell and black. Price £35 from Etsy.


Whether you opt for the traditional linen suit or just a smart jacket and tie, the hat to be seen in is the Panama hat.

Surprisingly the Panama hat doesn’t originate from Panama but Ecuador. Many factors endorsed the name: Panama was the international point where goods from South America would be taken before being shipped to Europe and the USA; workers on the Panama Canal wore them for shade and when visiting the Panama Canal construction President Roosevelt was seen wearing one. But probably the main reason dates back to when the hats were sold in the Paris World Fair in 1855 by a Frenchman living in Panama. Ecuador was not mentioned as a participating country, so the hat became known as Panama’s.

If you’re looking for a Panama Hat, here’s another option.

Left: Hand woven in Ecuador; and right: Luxury Panama. Each £49.50 from Marks and Spencer.


Yes linen suits look great with moccasins, boat shoes and even sandals. But for Goodwood you’re going for the smart look, so opt for derby, loafer or monk shoe in a light neutral colour. Avoid black as this is too dark.

The monk strap shoe offers an unusual dapper alternative to the more popular Oxford and Derby styles. Try Dune’s Putney double buckle monk strap shoe in tan. Price £100.


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