British menswear tailor and Official Licensee to Royal Ascot, Oliver Brown, has announced it will be donating 5% of profits from the sale of all accessories from its Royal Ascot Collection, to the Injured Jockeys Fund.
This initiative has been launched to support the lives of injured jockeys and their families.
Oliver Brown Proprietor Kristian Ferner Robson said: “Oliver Brown is privileged to be supporting the Injured Jockeys Fund, to help raise funds for this deserved charity which provides invaluable support to those at the heart of the racing world.”
Juliet Slot, Chief Commercial Officer, Ascot Racecourse added: “We proudly support the valuable work of the Injured Jockeys Fund, both at Ascot racedays and for the duration of Royal Ascot. In 2017 we raised more than £20,000 through initiatives such as donating £1 from every Fine Dining cover sold and inviting IJF tipsters to entertain and educate racegoers during their day at the races. Oliver Brown’s initiative to further raise funds and awareness complements our own work with the IJF and we whole-heartedly support the campaign.”
The Injured Jockeys Fund’s Paul Taplin said of the initiative: “The Injured Jockeys Fund is delighted that Oliver Brown and Royal Ascot have chosen to donate and kindly support us in this new, innovative way. Oliver Brown and Royal Ascot are synonymous with fashion and style, setting the tone for British racing.”
The collection will be on sale at oliverbrown.org.uk, in the flagship Oliver Brown store located at 75 Lower Sloane Street, London, as well as at Ascot Racecourse within the Ascot Shops located in the Royal Enclosure and Queen Anne Enclosure for all five days of Royal Ascot, and within the Cedar Tree and Parade Ring Shops for the remainder of the Flat season.
The initiative will launch on 1st June 2018 and run throughout the summer flat racing season until 31st August 2018.
Proprietor Kristian Ferner Robson designed the collection, which includes British-made woven silk braces, £89, and pure silk ties, £65, in collaboration with Royal Ascot to encapsulate the unique charm and sartorial elegance of the world’s most prestigious race meeting.