Positive Sustainable Fashion at London Fashion Week SS20

London Fashion Week SS20 showed how to stay fashionable and glamorous whilst being positive on sustainability. There were so many sustainable fashion designers this season; we have had to split our article into three parts!

Part One

Simon Mo – ‘Insomniac Parade’

Mo is an environmentalist and through his SS20 collection he aims to bring awareness to the threats posed to nocturnal wildlife, plant life and human insomnia, which have been created through artificial light pollution in the modern world. Titled ‘Insomniac Parade’ the collection reflects Simon Mo’s idea to hold an insomniac party for all humans, animals and plants wandering through the night.

The pyjama silhouette makes a fitting appearance to the party partnered with a soft tweed dressing gown style coat. It was a starry starry night for the oversized bomber jacket with bold star appliqués made from recycled yarn.

Photographs courtesy of Dyelog PR.

Richard Malone

Malone is all about making luxury, limited edition clothes from recycled and sustainably sourced fabric.

He sources yarn from the Himalayas, works with a community of female artisans in Tamil Nadu, Southern India to hand weave fabrics and dye them naturally.

For SS20, he uses Taroni silk from his past collections, offcuts are given a new life and archive samples are reconstructed. Dress shapes are exaggerated by recycled wadding.

Footwear is a collaboration with Malone Souliers.

Photographs courtesy of Raven PR.

Katie Ann McGuigan

McGuigan may have looked towards Tampa, Florida for inspiration where in the early 1970s the fun roller disco scene was all the rage, but for her fabrics (from print and manufacturing)  London based Katie takes on a more responsible stance and looks closer to home. She ensures the majority of her fabrics are sourced locally or as close to London as possible to decrease the brand’s carbon footprint. She also supports small local businesses by using London based sewing technicians, pattern drafters, shoemakers and factories.

Photography courtesy of Lobby London

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