‘King George’ at Ascot

The King George VI & Queen Elizabeth Stakes (sponsored by QIPCO) will be run for £1,150,000 this July, an increase of £150,000 on the 2014 renewal and a record for Europe’s midsummer showpiece at Ascot Racecourse.

“The ‘King George’, a QIPCO British Champions Series race, is Britain’s most important all-aged mile-and-a-half contest and it is important to us that it maintains and enhances its status in an increasingly competitive international environment,” said Guy Henderson, Chief Executive at Ascot.

Juliet Slot, Commercial Director at Ascot, expanded on the wider plans for the meeting: “Our aspiration is to position King George Weekend as a ‘Modern, British Classic.’

“Drawing inspiration from the Royal Meeting and in our efforts to continually refine and improve what we offer our customers, we have introduced two new enclosures. We are replacing Premier Admission with the King George VI Enclosure and introducing the Winning Post Enclosure.

“The King George VI Enclosure will occupy Level 4 of the Grandstand with a reduced capacity of 1,700 (from 4,500 in 2014). Our chefs have created a range of special lunches and afternoon tea menus which are exclusive to that area. Guests will also have access to private cocktail and Champagne bars. Smart dress will be required and ladies are encouraged to wear hats.

“We have also introduced another premium enclosure, The Winning Post Enclosure, which will occupy the west end of the Grandstand concourse and accompanying lawns adjacent to the winning post. Guests will enjoy extended opening hours and live entertainment throughout the day.

“The Grandstand Enclosure is also to be improved with additional bars and concessions to deliver an English garden party theme across the site.”