Love planet earth with the following men’s brands who showcased their SS20 collections at London Fashion Week Men’s
This brand showed their love of planet Earth by increasing the percentage of organic cotton in their collections. Organic cotton does not use harmful insecticides and so carbon footprint is reduced through increased soil fertility and elimination of greenhouse gases caused by no organic insecticides and fertilisers. They have created a transparent relationship with a network of suppliers in order to support worker’s rights and their welfare.
Photography courtesy of Surgery P.
Loving planet Earth by loving Britain, therefore reducing carbon footprint and supporting small businesses. E Tautz makes much of what they sell in their own factory in Blackburn, Lancashire where there are over 50 skilled sewing machinists. The remainder of their products they source predominantly from a network of small mainly family owned mills and manufacturers in the UK. Ties are made in London, formal shirts in Somerset and knitwear made in Scotland and Wales, technical fabrics and cotton shirt fabrics are sourced from two fine mills in Italy.
Photography: Chris Yates.
Phoebe English goes one-step further or should we say one carbon footprint less, as all production is made in London making the journey from sketch to garment within a 10–15 mile radius.
This sustainable fashion designer also uses certified or reclaimed fabric only, no virgin polyester, nylon or acrylic.
Photogrpahy courtesy of Agency Eleven.
Graduating in 2018 from the MA menswear course at The University of Westminster, London born Priya Ahluwalia takes elements from her dual Indian–Nigerian heritage and London roots and loves planet Earth by exploring the life of secondhand and dead stock clothing, using textile techniques to give them new life.
Photography courtesy of Village PR.
Founded by Australian designer Alexandra Hackett who is now based in London, the label focuses on exploring the process of deconstruction and reconstruction to extend the lifespan of a product. Her SS20 collection features pieces from the brand’s fourth collaboration with streetwear label Patta, which have been deconstructed to be reconstructed into a hydration vest, windbreaker and packable utility shorts.
Alexandra also explores design elements that reduce waste; here she explores the idea of reducing plastic consumption through innovative design methods employed to increase functionality. Key pieces feature pockets with packable carrier bags enclosed that can be removed and utilised to reduce plastic usage.
Photography courtesy of Lobby Londo.