The Moet & Chandon July Festival at Newmarket offers three days of bubbly fun and style, so don’t be staid with your sartorial look, instead be brave and add plenty of your own unique man-chic.

Avoid falling in line with the conventional business style pinstripe suit; go bold and contemporary with Scotch & Soda’s design of textured broken stripes. From a distance the stripe looks solid but on closer inspection it is a series of dashes. This unusual modern stripe enables the blazer, waistcoat and jacket to look nattily good together as a suit or worn as separates.

Blazer is half lined for summer wear. Price £249.95.

Blake trouser is single pleated. Price £134.95.

Waistcoat. Price £99.95.

Scotch & Soda collections are designed in house at their canal side design studio in a former church in the heart of Amsterdam.

For a pop of colour add Simon Carter’s red printed paisley pocket square. Price £35.

The suit will look great with a crisp white or dark blue shirt, but we are not playing safe here. With lawns, blooms and thatched roofs, the July Festival has a garden atmosphere so say it with flowers in Simon Carter’s Jannah China Blue Shirt, an undated Liberty print in Tana lawn cotton.

A floral shirt with a pin stripe suit is a bold move. Keeping the flowers monotone in light blue on a white background ensures the pattern does not overpower the stripe but enhances it. Price £140.

Although not compulsory, a tie will complete a polished look. Jazz it up with Simon Carter’s Festival Navy Tie and its ’60s op–art design of light and dark 3D effect in blue tones. Adding another pattern to your ensemble is not for the fainthearted so again keep monotone and muted. Price £65.

On a warm summer’s day sun protection is a must. Keep shaded in a raffia hat and sunglasses. Scotch & Soda’s navy Raffia hat with red/navy grosgrain tape. Price £54.95

Add Thom Browne’s contemporary 811 shield sunglasses with tinted grey lenses and titanium frame. Has UVA/UVB protection and anti reflective coating. Price £588.49.

 Available from Sunglass Curator. Launched in 2012 this is an online platform fully dedicated to independent luxury eyewear designers. Launched in 2012, it has handpicked an eclectic collection of sunglasses and optical frames to choose from.

Be uniquely stylish in pair of hand dyed shoes from The Hand Dyed Shoe Co. Firstly choose the shoe style, then colour and finish. Crafted from Italian calf leather, no two pairs are ever the same due to the patina dyeing technique using vegetable extracts mixed with water. They have suggestions online like Mr Rump in crimson and submarine with burnt toe and heel. You can choose leather or rubber sole, customise with a monogram and order a matching belt.  Price starts from £349.

You can design your own individual touches on Mr Rump such as lace colour, leather texture and finish.

Based near Durham, the brand was created by Simon Bourne who is passionate about men’s shoes and found hand dyeing a way to express himself whilst also encouraging others to express their unique individuality.

Wear with blue cotton Happy Socks featuring a filled optic pattern creating a 3D illusion of blocks advancing and receding. Swedish designed and available from SockShop.

What to read next on Eclipse Magazine